A New Presentation, an 11-Day Turnaround: Selling on Fairway Heights

By David Keyte · Bend Relo
Published October 29, 2026

How staging and a coordinated relaunch helped a Northwest Bend homeowner move forward without cutting the asking price.

When a home has been on and off the market without selling, a price reduction can start to feel inevitable. For the owner of 3205 NW Fairway Heights Drive, David Keyte recommended taking a closer look at how buyers were encountering the property before deciding that the asking price had to come down.

The Northwest Bend home, in the Awbrey Butte area, had already been through an extended marketing effort with other agents. The listing was withdrawn in late December 2023. By the time David consulted with the owner, the concern was understandable: what would have to change to finally get the home sold?

David’s assessment was that the presentation needed attention. The furnishings and listing imagery were not showing the home at its best. Before asking the seller to accept less, he proposed a different launch.

Start with what buyers are seeing

A seller knows how a home lives. A buyer arriving through a listing has to work that out from photographs, a floor plan, a video and a relatively short visit. If the presentation leaves too much to the imagination, the home’s strengths may never get a fair hearing.

For Fairway Heights, the team brought in a staging company for a full staging project, followed by professional photography and video. The work gave the relaunch a substantially different presentation from the earlier listing.

This was an important distinction in David’s advice. He was not asking the owner to repeat the same approach and wait longer. He was recommending an investment in preparation so the next introduction to buyers would offer something meaningfully different.

That took trust. After an unsuccessful listing period, spending more time and effort on a home can be a difficult decision. David explained why he believed the presentation deserved attention before another price concession, and the owner agreed to the plan.

A coordinated return to the market

The property returned to the market on February 27, 2024, at $1,295,000. It went pending on March 9—11 days later—and closed on April 12 for the full $1,295,000 asking price.

Those dates matter. The home was under contract in 11 days; the transaction itself closed in April. The result was a full-price sale following the new launch, with no reduction from that launch price.

The improvement does not mean staging alone explains every buyer decision. Timing, pricing, the property and the available buyers all played a role. What this transaction demonstrates is the value of diagnosing a stalled listing before deciding which lever to pull.

Here, David recommended changing the way the home was presented. The seller followed through on the preparation, and the next marketing effort produced a different response.

What this means for a Northwest Bend seller

There is no universal rule that an unsold home needs either more staging or a lower price. A useful consultation starts with the evidence: the photographs, showing activity, buyer feedback, competing homes and the seller’s timeline.

Sometimes the price needs to change. Sometimes the presentation needs to change first. Fairway Heights is an example of the second approach—and of the relationship required to put that advice into action.

For homeowners in Awbrey Butte and Northwest Bend, the question is not simply what price to put online. It is how to make the next showing, and the next marketing effort, count.

Considering a sale in Northwest Bend? Talk with David about your home’s presentation, pricing and launch plan. You can also learn about Bend Relo’s approach to selling.

Explore more Bend Relo client stories or read client reviews.

This story describes an individual transaction and David’s firsthand account. Results vary with the property, market, timing and transaction circumstances.